If you offer something useful via your Facebook page your followers will appreciate it.
Nice pics and links are great - as mentioned in previous Tips.
But ultimately your aim is to engage your followers- to recruit and retain them as customers.
A special offer of some sort will work. It could be a straight discount, a two for one, a BOGOF or whatever suits your business model.
It will also give you something that you can use to measure the effectiveness of your Facebook marketing - because you'll soon see how many customers take up your offer. |
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Case Study:
The Mex Restaurant St Ives offers great food at great prices in a friendly informal atmosphere.
As part of their online marketing campaign they decided to add a very simple special offer - 10% Off Your Bill.
I added an offer page and a voucher for download to their website. This is then posted on the Facebook page on a regular basis - with a link.
It has proved a great success - with many people walking into the restaurant with the voucher - either printed off or on their mobile phone.
Check out:
The Mex St Ives - Facebook
The Mex St Ives - Website
Lessons Learned:
Add an offer to your Facebook page that offers obvious value and new customers will follow. |
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I'm a qualified (British Computer Society) IT professional - but I'm no geek. As well as online marketng I specialise in Business Analysis and Project Management. I can help you to clarify your requirements using a number of techniques - including Business Modelling, Mind Mapping, Stakeholder Analysis, Creative Brainstorming and more.
Or - simply by talking to you about your business and your aims ! |
How I Can Help Your Business |
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People That I'm Working With |
I can offer a number of services to help you to market your business effectively online - and get ahead of the competition ! |
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I am helping a number of businesses and organisations with their Facebook, Social Media and Online Marketing - including: |
- One to One Tutorials
- Telephone Support
- Consultancy Support
- Facebook Page Setup
- Facebook Page Enhancement
- Facebook Content
- Other Social Media - Twitter etc.
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Get in touch for more information - Steve:
01736 797 122
steve.mcintosh@bdris.com |