If you offer something useful via your Facebook page your followers will appreciate it.

Nice pics and links are great - as mentioned in previous Tips.

But ultimately your aim is to engage your followers- to recruit and retain them as customers.

A special offer of some sort will work. It could be a straight discount, a two for one, a BOGOF or whatever suits your business model.

It will also give you something that you can use to measure the effectiveness of your Facebook marketing - because you'll soon see how many customers take up your offer.

Case Study:

The Mex Restaurant St Ives offers great food at great prices in a friendly informal atmosphere.

As part of their online marketing campaign they decided to add a very simple special offer - 10% Off Your Bill.

I added an offer page and a voucher for download to their website. This is then posted on the Facebook page on a regular basis - with a link.

It has proved a great success - with many people walking into the restaurant with the voucher - either printed off or on their mobile phone.

Check out:
The Mex St Ives - Facebook
The Mex St Ives - Website

Lessons Learned:
Add an offer to your Facebook page that offers obvious value and new customers will follow.

I'm a qualified (British Computer Society) IT professional - but I'm no geek. As well as online marketng I specialise in Business Analysis and Project Management. I can help you to clarify your requirements using a number of techniques - including Business Modelling, Mind Mapping, Stakeholder Analysis, Creative Brainstorming and more.

Or - simply by talking to you about your business and your aims !