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  Facebook For Business - 1. What Are You Trying To Achieve ?  

Before you start using Facebook to promote your business - take a step back.

Its not about Facebook - or Twitter - or any other online technology.
Its all about your business !

Review your business objectives. Regardless of anything online - what exactly are you trying to achieve ? A higher profile through marketing, more sales, fewer but better sales, finding business partners, building relationships with existing customers, finding new customers ... ?

Then review your business priorities - what are the most important objectives right now.
What is going deliver the best returns from an online marketing push ?

You can then focus your attention on that - otherwise you might waste a lot of time posting lots of stuff online but not actually achieving very much.

Case Study:

St Ives Band Bus operate a luxury double decker rock 'n roll tour bus. Twelve sleeping berths, two luxury lounges, kitchen, beer fridge, plasma TVs, sound systems ... the lot. All that a hard working band on tour needs and expects.

But when it came to planning an online marketing strategy - a little business analysis really helped. Key business objective - getting more bookings. Also - getting better bookings - longer tours - arena tours - European tours.

Key question - who books band buses - who should we be aiming at ? Bands, roadies, sound engineers, band managers, promoters, music venues, record companies ...... ?

The answer is interesting. None of the above (on the whole) actually book band buses.

Tour Managers book band buses ! Plus - a band that can't afford to book a tour manager can't generally afford to book a tour bus.

All of our online marketing efforts have since been aimed at that one group. A hard-working and hard-nosed bunch (they have to be) who appreciate a straightforward approach and are pretty much immune to any marketing trickery. Their needs are generally fairly simple - value for money, total reliability and above all .. get the band to the venue on time - at all costs - no matter what happens. That's the heart of our marketing message - and its working.

Check out:
St Ives Band Bus - Facebook
St Ives Band Bus - Website

Lessons Learned:
Identify your target audience as precisely as you can. Otherwise you might waste a lot of time (and money) targeting the wrong people. You might get lots of "Likes" and "Shares" from lots of Followers - who will never actually buy anything from you.

I'm a qualified (British Computer Society) IT professional - but I'm no geek. As well as online marketng I specialise in Business Analysis and Project Management. I can help you to clarify your requirements using a number of techniques - including Business Modelling, Mind Mapping, Stakeholder Analysis, Creative Brainstorming and more.

Or - simply by talking to you about your business and your aims !

How I Can Help Your Business   People That I'm Working With
I can offer a number of services to help you to market your business effectively online - and get ahead of the competition !   I am helping a number of businesses and organisations with their Facebook, Social Media and Online Marketing - including:
  • One to One Tutorials
  • Telephone Support
  • Consultancy Support
  • Facebook Page Setup
  • Facebook Page Enhancement
  • Facebook Content
  • Other Social Media - Twitter etc.
Get in touch for more information - Steve:
01736 797 122


St Ives Web Design Client - St Ives Band Bus
St Ives Web Design Client - St Ives Band Bus
Other Facebook Business Tips
1. Business Objectives
2. Good Photographs Are Priceless
3. Help Others To Help You
4. Use Your Imagination
5. Offer Your Followers Something
Twitter Business Tips
1. Tidy Up Your Profile
2. Tweet Nicely
3. Space Your Tweets
4. Twitter Photos
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